OEM SITES

Work Projects

RAM Trucks Australia

Project Role: Director & Designer

The designs of our e-commerce sites are one of our biggest product offerings to our OEMs, allowing their brand to expand into the online parts, accessories, and service space, bringing in more aftersales revenue and helping combat the aftermarket. Our sites usually contain a highly-branded set of default pages that vary with fitment and category, and then split into millions of "interior" pages per site for each part number and fitment combiination in our catalog. While the interior pages are usually higher-traffic, the highly-branded default page serves as the "face" of our OEM sites, and as such is an important branding exercise for and with our OEMs.

Volvo USA

Project Role: Director

While the design of the default page needs to be brand-compliant and match the look and feel of that specific manufacturer, our platform still has fixed functionality and universal components that it needs to be built around. Maintaining a brand's CI and overall look and feel, while working within the scope of our platform’s abilities, often requires a very fine balance, and can involve a lot of iteration and cooperation with that brand's marketing team.

Volkswagen USA

Project Role: Director

As it does with most brands, our clients' UI and branding is contunially evolvoing. To keep up with this, as a design team we operate on a continuous cycle of redesigns, often giving our clients a site redesign once every two years or so. With 18+ OEMs that we work with, this means that we are usually working on at least one site redesign at any given time, in parallel to the usual UX and product work we work on.

Lotus USA & UK

Project Role: Director

Similar to our clients' branding, the SimplePart platform is constantly changing as well. With every new OEM site or redesign that we stand up, platform changes have likely been made since the last design, or new ones are being introduced. This requires us to design sites not only with current features in mind, but also design in a way that new features, modules, or styling updates can be easily injected in the future without extensive effort.

Toyota USA

Project Role: Director & Designer

In addition to designing around brand guidelines and platform restrictions, we also have to take into account branded content and SEO. A large portion of our traffic comes in from organic search, so putting the right content with the right keywords in the right place is often of the utmost importance on our sites. Thus, our design team works closely not only with development to stand up a design, but with the SEO and content teams as well.